*The document from Facebook’s official website on WhatsApp messaging limits provides detailed guidelines for businesses using the WhatsApp Business Platform. 

Here’s a simplified explanation:

WhatsApp Messaging Limits Overview:

Messaging limits are the maximum number of business-initiated conversations a business can start with different phone numbers in a 24-hour period.
For unverified businesses or those without a connected status and an approved display name, the limit is 250 conversations per day.
Verified businesses with a connected status and approved display name can have higher limits, starting from 1,000 unique customers and potentially scaling to unlimited, based on several factors including phone number status, quality rating, and frequency of initiating conversations.

Increasing Your Messaging Limit:

Your limit can increase automatically based on your phone number’s status, its quality rating, and your activity in starting conversations with unique customers.
To potentially increase your limit, ensure your phone number is connected, maintain a medium or high quality rating, and actively initiate conversations with a significant number of unique customers.

Quality Rating:

Your phone  number’s quality rating influences your messaging limit. This rating is determined by recipient feedback over the past seven days, including blocks, reports, and reasons for blocking.
Maintaining a high-quality rating involves adhering to WhatsApp’s Business and Commerce Policies, ensuring messages are personalized, useful, and welcomed by recipients.

Checking and Managing Your Limit:

You can check your current messaging limits through the WhatsApp Manager’s Overview Dashboard under the Insights tab.
If you reach your limit but need to initiate more conversations, you can do so as soon as existing conversations end, allowing for continuous communication within your capacity.

For more detailed information, visit the official documentation on WhatsApp Messaging Limits.